Designer :
-- design for clients , design from their prespective
-- solve design problems
-- role is to change existing situations into prefered one
Creativity :
-- simplicity , form follow function
-- is not just merely being different
-- aesthetic experience
Theory and research:
-- for background knowledge
-- be sure to know the needs
-- provide information for designers to target the problems with right solution
-- in real life usually clinical research
-- helps in generates, develope and validates ideas
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